Many people do not realize just how important the title of their website really is. If you’re surfing the Internet for something specific you’re going to go with the title that catches your eye, therefore if you’re making your own website you want to make sure you have that eye-catching title.
The title is what attracts people to your website and tells them exactly what you have. It needs to also be a good title that will rank high in the search engines, this way your website will pop up more often than others when searched.
You need to take time and consider the title in all its entirety. You want to be sure the title tells your prospective clients, exactly what you can offer them while at the same time making it Web friendly for the search engines.
You don’t make your website title just the name of your company because that will not tell people what you can offer them or entice them to clicking on your website.
Take for instance if you’re looking for discounted pet food and you come across a site called Joe’s websites, chances are you won’t click on that website. You’ll click on a website that says in the name, www.webhosting.com as it tells you exactly the product are looking for is what they carry.
When picking the title for your website you want to keep in mind that you should use relevant keywords. Keywords are the words that are used in when someone does a search with a search engine.
For instance if your looking for cheap web hosting for your website, you’re not going to type in Joe’s websites to do your search. The key word for that would be, cheap web hosting.
It is also important to put your keywords the beginning of your title which will help it to be pulled for higher rankings in search engines. Some people even consider putting in the main keyword twice.
You can do this without sounding redundant by making a phrase of it; be careful that you don’t sound redundant, because that can turn people off. So you could say, for example, “John’s best widgets; the best widgets out there.” It’s really a statement instead of a phrase, which lets you put the major keyword phrase in twice without sounding redundant.
Make sure your title persuades and gets your prospects to click through and take a look at what you have to offer. If your title is not persuasive, you’re not going to get much traffic and therefore you’re not going to sell much. Make sure you say we have to say in 65 characters or less, though.
In general, search engines limit the length of the title that shows in search engine results. Google, for example, displays the first 60 to 66 characters. That means that you have to say what you need to say very quickly.
Don’t use secondary keywords in your title. Use them on your main page instead. Your title should use only your main keywords, which are really important. The website title itself should also be short and sweet. Don’t over stuff with repetitive keywords, which simply makes you sound desperate and not very professional.
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