Search engine optimization, also known as SEO, is one of the your most important tools for generating traffic to promote your website. SEO enables you to create organic avenues of traffic to your website, reduce your advertising costs, and increasing your conversions. One of the key aspects of search engine optimization is keyword density, a quantitative measurement that every major search engine takes into account when assigning page rank.
The place to start finding the balance between appearance and performance is SEO. If you never generate traffic, your beautiful page design will never be appreciated. The essentials of SEO include keyword density, linking between pages, meta tags, and proper tagging of images. Each of these factors is something to consider as you begin designing your site.
How do you operationalize your keyword density rule Start by injecting keywords into your content as organically as possible. Google, in particular, and other search engines have developed complex algorithms that penalize your pages when keywords are “stuffed” into the text. The keywords you choose must flow with the text, making good grammar and adding meaning to the page.
The next step in integrating web design and SEO is to tag all each image on the site with the “alt” tag in HTML. Every image has to have this tag. The “alt” tag enables to instruct the web browser as to which text will pop up when visitors run their mouse over your image. Every image also requires an SEO-friendly title. For instance if your site is about sunning on the beach in Aruba, and you want to use a photo of a beach on your page, a name like aruba.beach.wow.jpg isfar more effective than an name like 477876arub9wow.jpg. Keywords in your tags become keywords for your pages. Just take care not make your pages too keyword-dense with image names, either.
Another important consideration in placing keywords on your pages for purposes of SEO is where you place the keywords. Search engines give you more credit for keywords in titles and headers than within paragraphs. That is why it is important that you get put as many of your keywords in these prominent positions as possible.
Is there an ultimate rule for integrating page design and SEO Yes, and here it is: Keep it simple! Use flash sparingly. Avoid excessive images. Shun complex design. Paying attention to these vital rules will boost your freedom to do SEO. You always want your pages to be beautiful, you just need to do more with less.
Always take care that the search engines do not mistake your content for spam. Beyond keeping within the 7% limit, your respect for your readers and your providing genuinely content will make all the difference in how well your site will perform.
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